GainClients Chooses Technology Partner to Launch New RE Technology Platform
Online financing tool connects loan officers, real estate agents and financial advisors.
TUCSON, Arizona, September 13, 2006—GainClients, Inc. (Pink Sheets: GCLT), a provider of real estate and mortgage professional websites, has formed a partnership with Austin, Tex.-based VueCentric, Inc., developer of mortgage loan software MortgageDashboard, the industry’s leading mortgage loan origination system provided under the Software as a Service (SaaS) model, to provide new real estate finance technology. The Financial Relationship Management (FRM) platform is an online tool that provides mortgage loan marketing, creation, processing and fulfillment in a single system. It allows loan officers, real estate agents and other trusted financial advisors to foster tighter relationships with their customers by providing a collaborative environment without forcing them go give up control of their customers or the transaction.
For lenders, FRM is the solution to a persistent problem. While borrower demand has forced most lenders to explore options for putting their operations online, having an interactive retail lending website typically forces the lender to do more work maintaining and marketing the site, which takes away from their core loan origination responsibilities. FRM is a turnkey solution that includes the site promotion necessary to make the lender successful online at the same time it streamlines the lending process by feeding online loans and leads directly into Mortgage Dashboard.
“The FRM was made possible by combining the best elements of our respective software products,” said GainClients president and CEO Ray Desmond. “The combination of an interactive retail mortgage website, an advanced SaaS loan origination system capable of straight through processing and a complete Customer Relationship Management (CRM) package, all seamlessly integrated, has resulted in the first turnkey mortgage origination platform that will create Customers for Life.”
In addition to giving loan originators all of the tools they need to be more successful in a single package, FRM provides online status reporting, which creates stronger partnerships with professional referral sources, such as builders and real estate agents, and increased customer satisfaction that comes from borrowers feeling better informed about the transaction.
“Professional loan originators are very good at taking the borrower from application to close. That’s what they do everyday,” said Jorge Sauri, CEO and founder of VueCentric. “The stumbling point for many is the marketing that is required at the very beginning and after the closing to create Customers for Life. FRM bundles all of those marketing tools into the system and automates their deployment, leaving loan officers to do what they do best: close more loans.”
The FRM platform provides a cradle-to-grave online lending solution that includes extensive website marketing, including search engine submission, link libraries and keyword management; CRM tools; tight integration to MortgageDashboard and its online loan application, processing and fulfillment tools; automated real-time credit analysis and decisioning; compliance and fraud mitigation, and more.
Many loan originators have seen the benefits of online lending and effective marketing. In the past, assembling the functionality necessary to effectively deploy lead generation, online lending and continuous follow-up meant purchasing a collection of different tools from different vendors. With the advent of FRM, loan originators can utilize a single online platform that includes all of the automation required to meet their growth objectives.
“This is the only system many successful loan originators will ever need,” said Desmond. “It solves all of their problems in one very affordable and easy-to-use package.”
Formed in 2001, GainClients, Inc. is a public company currently trading on the PinkSheets under symbol GCLT. The company specializes in website technology for real estate financing and offers the industry’s first open Financial Relationship Management (FRM) platform that combines Web-based Loan Origination System (LOS) with the power of a Services Oriented Architecture (SOA)-based processing engine. The FRM provides the ability for real estate professionals, loan originators or other trusted advisors to manage their real estate financing relationships and work-flow, fully satisfy their clients and creating customers for life. For more information about the company or the new Financial Relationship Management (FRM) platform, contact GainClients, Inc. at 800-920-1605 or surf to http://www.gainclients.com.
Founded in 2001 VueCentric, Inc. is a privately held mortgage technology developer specializing in providing Software as a Service (SaaS). The company’s MortgageDashboard, Web-based Loan Origination and Processing Software is the nation’s leading paperless SaaS LOS. Based on the Mortgage Industry Standards Maintenance Organization’s (MISMO) data standards and e-Mortgage guidelines, MortgageDashboard is the solution of choice for mortgage loan officers and brokers, Net Branch providers and mortgage banks for paperless mortgage loan origination and processing in real-time. For more information, contact VueCentric, Inc. at 800-209-8812, or by surfing to http://www.vuecentric.com.
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