New Featured Series Video: How to Create a Brand
President of Idea Grove Scott Baradell delivers the disciplines of creating a successful brand.
Plano, Texas – February 14, 2014 – MortgageDashboard released today a new Featured Series video delivered by Idea Grove public relations firm president Scott Baradell. Drawing from personal experience and the success of his own brand, Baradell demonstrates how loan officers and entrepreneurs can create their own personal brand experiences.
MortgageDashboard asks the following questions:
- What is branding and why is it important in modern business?
- How do we brand ourselves?
- How does design play a role in branding?
- What is social presence?
- How can we manage our own brand?
About Scott Baradell
Scott Baradell, president of Idea Grove, oversees one of the fastest-growing and most forward-looking public relations and inbound marketing agencies in the southwestern United States. Idea Grove focuses on helping technology companies reach media and buyers; and its clients range from venture-backed startups to Fortune 200 companies.
Scott launched Idea Grove in 2005 along with his groundbreaking blog, Media Orchard. He has been a consistent innovator in the public relations and marketing space. Scott was among the first to understand the role of blogging in audience building. He developed a system that integrates public relations, content creation, social and search marketing, and conversion rate optimization into a program that produces hard-dollar results for clients.
Scott’s work on behalf of Idea Grove clients has won him recognition as the PR Professional of the Year in the Golden Bridge Awards and as a finalist in that category in the PR News PR People Awards. He has also received awards for his work from the American Marketing Association, Public Relations Society of America, Associated Press Managing Editors of Texas, International Association of Business Communicators and Texas Public Relations Association.
A frequent speaker on marketing and public relations topics, Scott has spoken at gatherings including the Internet Summit, Dallas Digital Summit and PRSA Southwest District Conference, and to groups such as the Social Media Club of Dallas and PRSA’s Fort Worth and Oklahoma City chapters.
Before starting Idea Grove, Scott served as the senior corporate communications executive for Fortune 1000 companies in the media and technology industries. He also co-founded Brightpod, a venture-funded technology consulting company acquired in 2001 by inPhonic.
Scott maintains an APR designation from the Public Relations Society of America. He has an MBA from Southern Methodist University and a bachelor of arts degree from the University of Virginia.